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Blue Carbon Principles & Guidance (Global)

Coast Line
  • Client/Partners: ORRAA, CI, Salesforce, TNC, WEF + 50 leaders

  • Role: Design & Innovation Lead – Climate & Oceans

  • Focus: Design research, synthesis, stakeholder engagement, narrative framing

  • Challenge: Rapidly strengthen global alignment around high-quality blue carbon principles and accelerate adoption

  • Approach:

    • Conducted targeted design research with early adopters and technical experts

    • Synthesized complex scientific and policy inputs into clear, actionable guidance

    • Created narratives and communication tools for non-technical audiences

  • Impact:

    • Accelerated stakeholder adoption

    • Strengthened global blue carbon quality frameworks

    • Enabled clearer communication across policy, conservation, and private-sector actors

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