• Client/Partners: South Cape York Catchments & Great Barrier Reef Foundation

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• Role: Behavioral strategist & design facilitator

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• Focus: Reduce harmful visitor behaviors affecting sensitive ecosystems.

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• Challenge: Reduce harmful visitor behaviors affecting sensitive ecosystems​

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• Approach:

  • Used behavioral insights (norms, incentives, prompts, cognitive bias) to identify root causes

  • Co-designed campaign concepts with agencies and Traditional Owners

  • Built local capability in HCD and behavioral science

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• Impact:

  • ​Improved environmental stewardship behaviors

  • Strengthened cross-agency collaboration

  • Left a lasting skills legacy with partners

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