• Project: Behavioral Insights Cards

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• Organization: The Change Agency International

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• Role: Creator, Designer & Behavioral StrategistFocus: Human-centered design, behavioral science translation, capacity building

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• Format: Physical & facilitation tool (card deck)

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• Challenge: Organizations working on climate, conservation, and social impact often struggle to apply behavioral science and human-centered design in practical, day-to-day program design. Existing research is fragmented across disciplines and difficult for non-specialists to use.​

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• Approach:

  • I designed a behavioral insights card deck that translates key concepts from behavioral economics, psychology, social marketing, and behavioral science into bite-sized, usable prompts for designers, practitioners, and decision-makers.​

  • The cards were intentionally designed to:
    • Make complex behavioral concepts accessible
    • Support ideation, problem framing, and solution testing
    • Encourage people-centered thinking during workshops and strategy sessions
    • Be used flexibly in co-design, facilitation, and training contexts

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• Impact:

  • Used across climate, conservation, and development consultancies to improve program design

  • Enabled non-designers to confidently apply behavioral insights

  • Strengthened human-centered design capability within client organizations

  • Continues to serve as a core tool for strategy development, ideation, and prototyping

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