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Behavioral Framework & HCD Toolkit

Sea Turtle Underwater
  • Owner: Katherine Frisch

  • Role: Creator, trainer, facilitator

  • Challenge: Organizations needed a practical way to apply HCD and behavioral insights to climate and conservation work.

  • Approach:

    • Synthesized methods from behavioral economics, psychology, marketing, decision science, and HCD

    • Produced a guided framework for program design and organizational learning

    • Delivered training and facilitation across development, marine conservation, and climate programs

  • Impact:

    • Enhanced quality and creativity of program design

    • Built long-term internal capability across multiple organizations

    • Continues to be used for strategy development, prototyping, and stakeholder engagement

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